27local
Growth Pack
Full local OS, up to 3 businesses
$49/mo or $490/yr
Website, reviews, Maps grid, Google profile, and AI visibility in one login. No extra seats, no per-location add-on.
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27local vs Moz Local
Moz Local is a listings utility. It syncs your name, address, and phone to a directory network. 27local is what you open after the listing is correct: the site, the grid, the inbox, and the posts.
What 27local offers that Moz Local does not
More than a listing sync
Moz Local’s job is distribution. 27local’s job is growth: website, reviews, rank grid, keywords, Google posts, and AI visibility.
A rank grid you can act on
Moz Local does not replace a neighbourhood grid. 27local shows where you rank, then unlocks badges when the average qualifies.
Reviews as a workflow
Moz Local can watch listings. 27local drafts the reply and keeps the inbox off your Saturday.
One price for three businesses
Moz Local is per location. Growth Pack is $49 a month for up to three businesses, including the site.
27local vs Moz Local: feature by feature
Moz Local is a clean listings add-on. It is not a local growth OS. That is the whole comparison.
| Feature | 27local | Moz Local |
|---|---|---|
| Local website and blog | Generate and publish a local site, blog, and domain | Not included |
| Google Business Profile workspace | Audit, attributes, services, hours, and posts | Listing sync, not a full GBP studio |
| Review inbox and drafts | Inbox, on-brand drafts, and optional automation | Basic review monitoring on higher tiers |
| Local rank grid | Neighbourhood-by-neighbourhood rank grid | Not included |
| Keywords and technical SEO | Keywords, technical health, competitors, opportunities | Moz Pro is a separate product |
| AI visibility | Track what ChatGPT and other assistants say about you | Not included |
| Citations and listings | Citation gaps and a path to fix them | Automated distribution, a Moz Local strength |
| Trust badges | Live rank and review badges for the site | Not included |
| Content studio | Content studio for the site and Google posts | Not included |
| Price for a typical local shop | $49/mo or $490/yr, up to 3 businesses | Listings from $16/loc. Matching stack typically $150+/mo |
Why local businesses pick 27local over Moz Local
A listing is not a plan.
Correct NAP is table stakes. Customers still pick the business with the site, the photos, the replies, and the Maps rank.
Moz Pro does not come in the Local box.
Keyword and site tools live on Moz Pro, another bill. 27local puts keywords, technical health, and the grid next to the profile.
Three businesses, one Growth Pack.
A second location on Moz Local is another line. On 27local it is still $49 a month, up to three.
27local vs Moz Local: what you actually pay
Moz Local can be cheap per pin if listings are the only job. The moment you need a site and an inbox, the stack costs more than Growth Pack.
Moz Local
Moz Local plus the tools it does not include
To match the same jobs
Typically $150+/mo
Listings-only Lite starts at about $16/mo per location
Three locations of Moz Local is already about $48/mo. Add Moz Pro for keywords, a website, reviews, and a rank grid, and the stack passes Growth Pack fast.
Frequently asked questions
Is 27local a Moz Local alternative?
Yes if you want more than listing sync. Moz Local is still a reasonable listings-only utility.
Does 27local replace Moz Pro?
Not for national SEO research. For a local shop, 27local covers keywords, technical issues, and competitors without a second Moz seat.
How does pricing compare?
Growth Pack is $49 a month or $490 a year for up to three businesses. Moz Local is commonly listed from about $16 to $33 per location per month.
