My mum has run the same little flower shop for twenty years. Ask anyone on her street and they will tell you she is the best in town. Ask Google, and for years it shrugged, filed her under “gift shop”, and sent the bouquet orders to a worse florist two streets away.

Her opening hours were from a different decade. The listed phone number belonged to a fax machine that died in 2011. An AI assistant kept telling people she was permanently closed, which was news to the customers standing in the shop holding actual flowers.

So I did what every son with a laptop does at Sunday lunch: I promised to fix it that evening. That evening became eleven tools, four logins, three spreadsheets, and a very long argument with a chatbot that refused to believe the shop existed.

27local is the thing I wish I had that night. One place that finds what is broken, fixes what it can, and explains the rest in words my mum would actually use. She is customer number one. She still calls it “the website thing”. She has never once opened a dashboard, and that is the whole point.