27local
Growth Pack
Full local OS, up to 3 businesses
$49/mo or $490/yr
Website, reviews, Maps grid, Google profile, and AI visibility in one login. No extra seats, no per-location add-on.
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Whitespark is the specialist toolkit local SEOs have used for years. You buy a rank tracker, a citation finder, maybe a build. 27local is one workspace for the owner who does not want five logins.
Whitespark shines when you pick modules. 27local includes the site, inbox, grid, profile, and AI visibility under Growth Pack.
Whitespark finds and builds citations. 27local still shows the gaps, then keeps the Google profile, posts, and reviews moving every week.
Citation software does not publish a site. 27local can, then hangs live rank and review badges on the footer.
Whitespark is honest a la carte, and the lines add up. Growth Pack is $49 a month for up to three businesses.
Whitespark wins on citation craft and a la carte rank tracking. 27local wins when the owner needs one place to run the business online.
| Feature | 27local | Whitespark |
|---|---|---|
| Local website and blog | Generate and publish a local site, blog, and domain | Not included |
| Google Business Profile workspace | Audit, attributes, services, hours, and posts | Light GBP tools, not a full studio |
| Review inbox and drafts | Inbox, on-brand drafts, and optional automation | Not included |
| Local rank grid | Neighbourhood-by-neighbourhood rank grid | Local Rank Tracker, a Whitespark strength |
| Keywords and technical SEO | Keywords, technical health, competitors, opportunities | Not included |
| AI visibility | Track what ChatGPT and other assistants say about you | Not included |
| Citations and listings | Citation gaps and a path to fix them | Citation Finder and builds, a Whitespark strength |
| Trust badges | Live rank and review badges for the site | Not included |
| Content studio | Content studio for the site and Google posts | Not included |
| Price for a typical local shop | $49/mo or $490/yr, up to 3 businesses | One tool from $20/mo. Matching stack typically $80 to $150+/mo |
Local SEOs like paying only for a tracker. Owners want the inbox, the site, and the posts without another invoice.
Whitespark is still one of the best citation shops in the industry. 27local assumes you also have to rank, reply, and publish.
Trackers and citation credits scale per location. Growth Pack does not, up to three.
Buy Whitespark when citations or a standalone grid are the only job. Buy 27local when the job is the whole local presence.
27local
Full local OS, up to 3 businesses
$49/mo or $490/yr
Website, reviews, Maps grid, Google profile, and AI visibility in one login. No extra seats, no per-location add-on.
Whitespark
To match the same jobs
Typically $80 to $150+/mo
One module starts at about $20/mo
Rank Tracker, Citation Finder, and builds are separate lines. Add a website and a review inbox, and a la carte passes $49 fast.
For an owner who wants one workspace, yes. For a local SEO who only wants a citation finder or a grid, Whitespark is still the specialist.
27local shows citation gaps and a path to fix them. Whitespark still leads on hands-on citation building services.
Growth Pack is $49 a month or $490 a year for up to three businesses. Whitespark modules often start around $20 a month each, with citation builds priced per listing.
Nous sommes deux au restaurant : personne n’avait le temps d’apprendre le SEO. 27local nous a dit simplement ce qui manquait sur notre fiche Google, a refait notre page, et aujourd’hui nous sortons en premier quand on cherche un restaurant dans notre rue. Le samedi, c’est complet.

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