27local
Growth Pack
Full local OS, up to 3 businesses
$49/mo or $490/yr
Website, reviews, Maps grid, Google profile, and AI visibility in one login. No extra seats, no per-location add-on.
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27local vs Semrush
Semrush is the research suite national SEO teams already know. Local is an add-on. 27local is local first: the site, the profile, the reviews, and the grid a single shop actually uses.
What 27local offers that Semrush does not
Priced for a shop, not a SEO department
Semrush Pro starts around $140 a month before Local add-ons. Growth Pack is $49 a month, or $490 a year, for up to three businesses.
A website and a review inbox in the same place
Semrush tells you what to write. 27local can generate the local site, draft the review replies, and publish Google posts without a second stack.
Maps and AI answers as first-class work
Semrush Local can track map ranks if you already pay for the platform. 27local starts there, then adds what assistants say about you when someone asks for a plumber nearby.
No per-seat research tax
Semrush charges for the platform, then for locations, then for extra users. 27local is one Growth Pack. The owner and the manager share it.
27local vs Semrush: feature by feature
Semrush wins on keyword databases, backlink indexes, and content research. 27local wins when the customer is a local business, not a content team.
| Feature | 27local | Semrush |
|---|---|---|
| Local website and blog | Generate and publish a local site, blog, and domain | Not included |
| Google Business Profile workspace | Audit, attributes, services, hours, and posts | Listing tools on Semrush Local |
| Review inbox and drafts | Inbox, on-brand drafts, and optional automation | Limited next to a reviews product |
| Local rank grid | Neighbourhood-by-neighbourhood rank grid | Map Rank Tracker as a Local add-on |
| Keywords and technical SEO | Keywords, technical health, competitors, opportunities | Best-in-class research suite |
| AI visibility | Track what ChatGPT and other assistants say about you | AI features aimed at content teams |
| Citations and listings | Citation gaps and a path to fix them | Listing Management add-on |
| Trust badges | Live rank and review badges for the site | Not included |
| Content studio | Content studio for the site and Google posts | Content tools for articles, not GBP posts |
| Price for a typical local shop | $49/mo or $490/yr, up to 3 businesses | From about $140/mo, plus Local add-ons |
Why local businesses pick 27local over Semrush
You do not need a national SEO suite to win the next street.
Semrush is the right tool when you publish 40 articles a month and chase country-wide keywords. A florist needs the Maps pack, the hours, and the reviews.
Local is not an add-on here.
Semrush Local sits on top of a platform built for organic search. 27local is the platform. Grid, profile, inbox, and site share one business record.
The bill stays still when you add a second location.
Growth Pack covers up to three businesses. Semrush tends to add a location fee, then a seat, then an add-on.
27local vs Semrush: what you actually pay
If you already live in Semrush for national SEO, keep it. Do not buy it as your first local tool. The shop down the street does not need that index.
Semrush
Semrush Pro plus Local
Research suite, then local add-ons
From about $160+/mo
Pro starts at about $140/mo
Local listing and map tools are commonly another $20 to $50 per location. You still need a website and a review inbox.
Frequently asked questions
Is 27local a Semrush alternative?
For a local business, yes. For a national content or agency research team, no. Semrush still leads on backlink indexes and keyword databases.
Does 27local do keyword research like Semrush?
27local includes organic keywords, technical health, and competitor gaps for the businesses you run. It is not trying to replace Semrush Sensor or a 20-billion-keyword index.
Does Semrush include a website builder?
No. Semrush reports on the site you already have. 27local can generate and publish a local site if you do not have one, or sit next to the site you keep.
How does pricing compare?
Growth Pack is $49 a month or $490 a year for up to three businesses. Semrush Pro is publicly listed from about $139.95 a month, with Local sold separately.
Can I use both?
Yes. Some agencies keep Semrush for research and 27local for the client workspace the owner actually opens.
