27local
Growth Pack
Full local OS, up to 3 businesses
$49/mo or $490/yr
Website, reviews, Maps grid, Google profile, and AI visibility in one login. No extra seats, no per-location add-on.
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27local vs BrightLocal
BrightLocal is built for agencies that need rank grids, citation audits, and white-label reports. 27local is built for the shop that still has to fix the site, the Google profile, and the review inbox after the PDF lands.
What 27local offers that BrightLocal does not
A website you can publish this week
BrightLocal reports on the site you already have. Growth Pack can generate a local site, a blog, and publishing on a 27local subdomain or your own domain.
Review work, not only review scores
BrightLocal monitors reputation. 27local drafts replies in your voice, optional automation included, nothing public until you choose the path.
AI visibility next to Maps
Rank grids still matter. Assistants now send the next job too. 27local tracks what ChatGPT and others say about you, and points at the facts to fix.
Badges that stay honest
Unlock Top 25 / 50 / 100 and Trusted / Favorite from live rank and Google reviews, then embed them. The image only serves while you still qualify.
27local vs BrightLocal: feature by feature
BrightLocal wins on citation volume and agency reporting. 27local wins when the next step is doing the work, not exporting another dashboard.
| Feature | 27local | BrightLocal |
|---|---|---|
| Local website and blog | Generate and publish a local site, blog, and domain | Not included |
| Google Business Profile workspace | Audit, attributes, services, hours, and posts | GBP audit and listing tools |
| Review inbox and drafts | Inbox, on-brand drafts, and optional automation | Reputation monitoring |
| Local rank grid | Neighbourhood-by-neighbourhood rank grid | Local Search Grid, a BrightLocal strength |
| Keywords and technical SEO | Keywords, technical health, competitors, opportunities | Limited next to a full SEO suite |
| AI visibility | Track what ChatGPT and other assistants say about you | Not included |
| Citations and listings | Citation gaps and a path to fix them | Citation Tracker and Builder, a BrightLocal strength |
| Trust badges | Live rank and review badges for the site | Not included |
| Content studio | Content studio for the site and Google posts | Not included |
| Price for a typical local shop | $49/mo or $490/yr, up to 3 businesses | Tracking from $39/mo. Matching stack typically $100+/mo |
Why local businesses pick 27local over BrightLocal
The report is the start, not the product.
BrightLocal is excellent at showing where you rank and which citations are missing. 27local keeps the grid, then gives you the site, posts, and replies so the score can actually move.
One login instead of a reporting tool plus an agency.
A lot of BrightLocal users still pay a freelancer to write the site and answer reviews. Growth Pack is $49 a month for up to three businesses, with that work inside the same workspace.
Built for the owner, not only the SEO consultant.
If you sell white-label PDFs to 40 clients, BrightLocal is a fit. If you run a pizza shop in Arlington, you need the next action, not another login.
27local vs BrightLocal: what you actually pay
List prices change. BrightLocal is still a fair buy for citation-heavy agency work. For one to three local businesses that also need a site and a review inbox, 27local is the smaller line.
BrightLocal
BrightLocal plus the rest of the stack
To match the same jobs
Typically $100+/mo
Tracking starts at about $39/mo
That $39 is a report. A site, editor, and review inbox are still other bills. Citation credits and Grow raise it again.
Frequently asked questions
Is 27local a BrightLocal alternative?
Yes, if you want local rank tracking plus the work that follows. No, if you only need white-label citation reports for an agency book. Many teams outgrow a report-only stack.
Does 27local have a local rank grid like BrightLocal?
Yes. A coordinate grid shows where you rank, neighbourhood by neighbourhood. Rank badges unlock from that average when you qualify.
Does 27local build citations the way BrightLocal does?
27local finds citation gaps and gives you a path to fix them. BrightLocal still leads on bulk citation building and tracker credits. If citations are 90% of the job, stay on BrightLocal.
How does pricing compare?
Growth Pack is $49 a month or $490 a year for up to three businesses, including website, reviews, Maps, Google profile, and AI visibility. BrightLocal starts around $39 a month for tracking, then adds citation credits and higher tiers.
Can I keep BrightLocal and add 27local?
Yes. Some agencies keep BrightLocal for client PDFs and run 27local where the business needs a site, inbox, and posts. Most single-location owners pick one.
